UI/UX Design
AfterSchool carves a unique niche with its online learning platform geared specifically towards local Secondary school students. Offering an array of educational resources and interactive courses, AfterSchool empowers students to excel in their academic endeavors and equips tutors with cutting-edge tools for impactful teaching. To elevate the educational journey for all users, a strategic overhaul of their website was initiated.
Information Architecture
User research
Wireframes
UI Design
Design system
Documentation
248% ⏶
Conversion rate
540% ⏶
User acquisition
40+
Screens
40+
Components
With a focus on refining the AfterSchool brand expression within the digital realm, our mission was to enhance the website in several key areas. The objective spanned from embedding the brand's ethos into the site's design to optimizing it for higher conversion rates and user acquisition. We aimed to create an online ecosystem that not only draws in students and tutors but also provides an exceptional learning and teaching experience crafted for engagement and simplicity.
Our strategy was rooted in a deep understanding of the needs of AfterSchool users. Central to the redesign was an emphasis on in-class interactions and a point-rewarding system, carefully crafted to heighten student engagement and foster a dynamic learning environment.
The entire student's onboarding process was reimagined with simplicity at its core, resulting in a streamlined and user-friendly checkout flow that efficiently guides users from interest to enrollment.
To support conversion rates, we meticulously incorporated ample informational content alongside social proof elements—customer testimonials, success stories, and reviews—that solidify trust and credibility in AfterSchool's services.
In parallel, we launched a strategic initiative to boost user acquisition by offering invaluable free resources to students, highlighting the platform’s commitment to accessible education and establishing a foundation of goodwill and utility.
The new AfterSchool website now stands as an exemplar of how targeted adjustments can significantly improve user engagement and business metrics. With the introduction of a more engaging user interface, informative content, and strategic free offerings, the site has seen a notable uplift in user acquisition and conversion rates. The project has cemented AfterSchool's position for online secondary education, championing a seamless and inviting experience for learning and teaching in the digital age.
We will discuss your business goals to explore how we could work together to achieve them.